You Lost a Deal Last Quarter. Here’s Why.
You had the better product. The better price. The better relationship.
But someone else won.
They didn’t win because they were better. They won because they knew more:
- They knew the CFO’s real budget constraints from the earnings call
- They knew the CTO’s past failures with solutions like yours
- They knew the current vendor’s contract was expiring in 60 days
- They knew the VP of Operations was the real decision-maker — not your contact
- They knew the CEO had just mandated a 15% cost reduction
Your prospects have done 70% of their buying journey before they ever talk to you. They’ve researched you, your competitors, your pricing, your reviews. They know everything about you.
But do you know everything about them?
Introducing: The Research Advantage System
Perplexity for Sales is not a book of tips and tricks. It’s a complete intelligence system that transforms how you find prospects, understand their needs, navigate their organizations, analyze your competition, and position yourself to win.
Using AI-powered research tools, you’ll develop the ability to:
| Mission | What You’ll Master |
|---|---|
| 🔍 FIND | Identify prospects ready to buy RIGHT NOW using 12 proven buying signals |
| 🧠 UNDERSTAND | Uncover the 5 layers of customer need (most reps only find 1) |
| 🗺️ MAP | Navigate buying committees like an insider with stakeholder research |
| ⚔️ ANALYZE | Build competitive battlecards that expose your rivals’ weaknesses |
| 🎯 POSITION | Displace incumbents with strategic positioning frameworks |
What’s Inside: The Complete Package
📚 27 Comprehensive Chapters
From signal-based prospecting to competitive displacement — every methodology explained with step-by-step protocols.
📋 110 Battle-Tested Prompts
Copy-paste ready prompts for every research scenario. No more staring at a blank screen wondering what to ask.
📄 8 Professional Templates
Account Intelligence Briefs, Stakeholder Maps, Competitive SWOT, Battlecards, and more — ready to use.
📊 ROI Tracking System
Prove the value of your research investment with built-in tracking for time saved, win rates, and deal size impact.
🎁 BONUS: Team Deployment Kit
2-hour workshop facilitator pack, 5 Standard Operating Procedures, competency assessment framework, and 30-day team transformation plan. Scale intelligence across your entire sales organization.
The Economics of Intelligence
Let’s do the math:
| Time saved per account | 2-3 hours |
| Accounts researched per month | 10-20 |
| Monthly time savings | 20-60 hours |
| Value of time saved (at $50/hr) | $1,000 – $3,000/month |
And that’s before counting the deals you’ll win that you would have lost.
One deal saved pays for this book 100x over.
Who This Book Is For
✅ B2B Sales Professionals who want to close more deals without working more hours
✅ Account Executives tired of losing to competitors who somehow “just knew more”
✅ Sales Development Reps who want to book meetings with prospects actually ready to buy
✅ Sales Leaders who want to systematize intelligence across their team
✅ Entrepreneurs & Founders doing their own selling and wearing multiple hats
❌ This is NOT for you if you’re happy with your current win rate
❌ This is NOT for you if you prefer to “wing it” on sales calls
❌ This is NOT for you if you think research is someone else’s job
Your 15-Minute Challenge
In Chapter 3, you’ll complete your first intelligence win — real research on a real account in just 15 minutes.
By the time you finish, you’ll have discovered at least 3 things you didn’t know about an active opportunity and identified at least 1 actionable insight you can use immediately.
That’s how quickly this works.
Complete Chapter Breakdown
📖 Part I: The Intelligence Revolution (Chapters 1-4)
- Chapter 1: The Deal You Should Have Won
- Chapter 2: The New Rules of Sales Intelligence
- Chapter 3: Your First Intelligence Win
- Chapter 4: The Five Missions — A Preview
🔍 Part II: FIND — Signal-Based Prospecting (Chapters 5-7)
- Chapter 5: The Science of Buying Signals
- Chapter 6: Finding Prospects Ready to Buy
- Chapter 7: Building Your Prospect Intelligence System
🧠 Part III: UNDERSTAND — Deep Need Intelligence (Chapters 8-10)
- Chapter 8: The Need Stack Framework
- Chapter 9: Account Deep-Dive Methodology
- Chapter 10: Uncovering Hidden Needs
🗺️ Part IV: MAP — Power & Decision Intelligence (Chapters 11-13)
- Chapter 11: Stakeholder Research Methodology
- Chapter 12: Decision Process Intelligence
- Chapter 13: Relationship & Influence Mapping
⚔️ Part V: ANALYZE — Competitive Intelligence (Chapters 14-17)
- Chapter 14: Understanding Their Current Supplier
- Chapter 15: Competitive Intelligence Methodology
- Chapter 16: The Competitive SWOT Matrix
- Chapter 17: Building Competitive Battlecards
🎯 Part VI: POSITION — Strategic Displacement (Chapters 18-20)
- Chapter 18: The Displacement Framework
- Chapter 19: Positioning Against Alternatives
- Chapter 20: Value Narrative Development
🚀 Part VII: Advanced Applications (Chapters 21-23)
- Chapter 21: The Strategic Account Playbook
- Chapter 22: The Pipeline Building System
- Chapter 23: Integration with Sales Process
📦 Part VIII: Templates, Tools & Resources (Chapters 24-27)
- Chapter 24: Professional Templates
- Chapter 25: The Complete Prompt Library (110 Prompts)
- Chapter 26: ROI Tracking System
- Chapter 27: Team Deployment
Frequently Asked Questions
Do I need a paid Perplexity subscription?
No. The free tier works for most techniques. However, Perplexity Pro ($20/month) unlocks advanced features that make research even faster. The book covers both.
Will this work for my industry?
Yes. The methodology is industry-agnostic. Whether you sell software, services, manufacturing, healthcare, or anything B2B — the research frameworks apply. The book includes prompts you customize for your specific market.
How long does it take to see results?
Chapter 3 delivers your first actionable insight in 15 minutes. Most readers report improved discovery calls within their first week of implementation.
Is this just a collection of prompts?
No. This is a complete system — methodology + frameworks + prompts + templates + tracking. The prompts are tools within a larger strategic approach to sales intelligence.
What format is the book delivered in?
Instant digital download in HTML format (for best on-screen reading) and PDF (for printing). Templates are provided in editable formats (Excel, Word).
Can I use this for my whole sales team?
The book includes a complete Team Deployment Kit with workshop materials, SOPs, and a 30-day transformation plan. For teams of 5+, contact us about team licensing.
Ready to Become the Best-Prepared Person in Every Room?
Stop losing deals to competitors who simply did better research.
Start knowing more than your prospects know about themselves.
Your unfair advantage is waiting.
Instant download. Start winning in the next 15 minutes.
